The use of mannequins in luxury fashion


Chanel fitting on live mannequin Collection 2021 (from Loic Prigent's video reportage on YouTube)

A fitting on a live mannequin at CHANEL for the 2021 Collection
(From Loic Prigent's videoreportage on YouTube) 


One of the key differentiators of luxury fashion collections is the use of live mannequins in perfecting the cut, drape, and silhouette. 

Having witnessed the introduction of new virtual mannequins in the work of fashion designers, the industry has circumvented an old problem: the artificiality of the wooden, mass produced, mannequin.

Do you think that digital mannequins are as efficient as live ones in the production of luxury fashion?

Leave a comment

Please note, comments must be approved before they are published