About the Author



An experienced advisor, speaker, and author, Thomaï Serdari is the creator of this unique content in luxury brand strategy. Thomaï has developed frameworks specifically applicable to the challenges of the luxury market based on methodologies she draws from her training in business, the humanities, and design.


Thomaï is the owner and Chief Ideator of Brand(x)Lux, a New York City based brand strategy firm, and helps clients launch, grow, and successfully manage luxury brands. She leverages her training in business, design, and art/cultural criticism to provide clients with cultural insights that help differentiate their brands, products, and creative campaigns while also meeting their business objectives.


She is the business editor of the journal Luxury: History Culture Consumption (Taylor & Francis) and has a long record in teaching (2004- ) both marketing (Leonard N. Stern School of Business, NYU; Christie's; Sotheby's; LVMH Luxury Retail Fundamentals) and design history & theory (Parsons School of Design; New York School of Interior Design; Department of Art History, NYU).