Fashion Collabs


Coach x Disney x Haring Rethinking Luxury Fashion


Brand collaborations are strategic in amplifying brand equity as well as reaching into new customer segments--usually younger. But when the collaboration is as complex as the latest Coach x Disney x Haring fashion collection, it may be a precursor of a new norm that seems to be spreading throughout the fashion industry. Chapter 4 of the book  elucidates how this aspect of fashion's future has already begun taking shape. Would you agree that fashion creativity is shifting from the individual to the collective?

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